The fluoride controversy is a hot topic right now. Politicians are using it in their election campaigns to appeal to people rallying against it, campaigning to get fluoride removed from municipal water. With so much controversy surrounding whether it's good to add fluoride to tap water, or whether fluoride is safe at all, it naturally brings up the debate of fluoride vs. non-fluoride toothpaste. This controversy has created a market for non-fluoride dental products that target the anti-fluoride audience. The group believes fluoride is a toxic chemical, and that excessive fluoride consumption leads to multiple health issues, such as dental...